ClearTrial Industry Expert to Lead Session at DIA Annual Meeting on Improving Accrual and Contract Management in Clinical Trials

Chicago, IL (PRWEB) June 11, 2009

ClearTrial (, a leading provider of clinical trial software for clinical trial operations planning, budgeting, and outsourcing, announced today that Kristin Lucas, Senior Director, Clinical Services, will chair a cross-functional panel of clinical finance and operations experts in discussing “Improving Accrual and Contract Management with Earned Value Management” at the DIA 45th Annual Meeting. Held at the San Diego Convention Center, June 21-25, 2009, the meeting will bring together the biggest names from industry, regulatory, and academia to discuss the issues affecting global drug discovery and development.

Given the unprecedented challenges facing biopharma companies, the ability to accurately measure the performance of clinical studies and better manage cost and schedule components is becoming even more critical. Earned Value Management (EVM), a widely accepted practice in many industries, has gained significant momentum in clinical development based on its ability to:

*Accurately calculate accruals based on when work is actually performed

*Quickly determine if studies are on budget by task, provider or resources

*Effectively track project performance and timelines to determine project health

*Facilitate compliance with Sarbanes-Oxley

Lucas brings more than 15 years of experience in the pharmaceutical and biotech industry to the meeting, with extensive experience in clinical trial budgeting and contract management. Before joining ClearTrial, she led the Financial Administration division for the Clinical Business Management department at ICOS Corporation (an Eli Lilly company), where she worked on the blockbuster drug Cialis

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Top 25 DTC Marketers of the Year Announced for 2010

Florham Park, NJ (PRWEB) February 15, 2010

DTC Perspectives magazine is proud to announce its ninth annual list of The Top 25 DTC Marketers of the Year, sponsored by PARADE. This years Top 25 DTC marketers are:

Aurora Archer, Brand Manager, Seroquel, AstraZeneca.

Edward Banfe, Senior Manager, Marketing, Plavix, Sanofi-Aventis U.S.

Shawn Booth, Senior Product Manager, Enbrel, Pfizer.

Priya Brooke, Senior Product Manager, Abilify, Bristol-Myers Squibb.

Cynthia N. Cardona, Associate Brand Manager, Cialis Consumer Marketing, Lilly USA.

Adam Friedman, Product Director, Cardiovascular Marketing, Lovaza, GlaxoSmithKline.

Raquel Grosman, Marketing Director, Patient Customer Team Lead, Pristiq and Premarin, Pfizer.

Eileen Grossman, Associate Director, Flomax Consumer Marketing, Boehringer Ingelheim.

Heather P. Hanlon, Associate Brand Manager, Cymbalta, Lilly USA.

Nicole Hebert, Associate Consultant, Consumer Marketing Transformation, Lilly USA.

Nancy Ibach, Consumer Brand Leader, Certriad, AstraZeneca.

Salma Jutt, Senior Director of Marketing, Latisse, Allergan.

David Kaminski, Consumer Brand Leader, Crestor, AstraZeneca.

Navin Katyal, Senior Marketing Manager, Patient Marketing, Chantix, Pfizer.

Marlene Kiesel Edmonds, Product Director, Vyvanse, Shire.

Robert Maresca, Marketing Manager, Consumer Marketing, Symbicort, AstraZeneca.

Joe McLane, Senior Manager, Global Marketing Communications, Gardasil, Merck & Co., Inc.

Lars Merk, Product Director, Concerta, Ortho-McNeil Janssen Pharmaceuticals.

Kathleen Mirani, Marketing Director, Lunesta, Sepracor.

Julie L. Park, Senior Product Manager, Reclast, Novartis Pharmaceuticals Corporation.

Jacalyn Ramdin-Johnson, Senior Product Manager, Consumer Marketing, Trilipix, Abbott.

Lawrence Reiff, Marketing Director, Spiriva, Pfizer.

Holly Rosenthal, Associate Director, Consumer Marketing, Nasonex, Schering-Plough.

Marc Salzo, Associate Director of Consumer Marketing, Boehringer Ingelheim.

Marker Wiegand, Director, Consumer Marketing, Oncology, Neulasta, Amgen.

The 2010 award recipients will be honored at a special luncheon sponsored by PARADE magazine during the DTC National Conference, April 7-9, at the J.W. Marriott in Washington, D.C. The luncheon will be held on the last day of the conference, April 9, at noon. Select honorees will also participate in a panel discussion on current DTC marketing issues in the conferences general session, immediately before the awards luncheon.

PARADE is pleased to join DTC Perspectives in recognizing this years Top 25 DTC Marketers, says PARADE Publisher, Brett Wilson. These leaders are setting the benchmark in the industry and driving innovation in their field.

The annual Top 25 DTC Marketers of the Year was established in 2001 to recognize extraordinary DTC marketers who drive innovation and work towards better patient health outcomes. Pharmaceutical companies, their agencies and supplier partners were invited to submit nominations. The Top 25 List highlights a broad range of individuals with DTC responsibilities, including product managers, DTC specialists, media directors and specialists in relationship marketing efforts.

These elite pharmaceutical marketing professionals are this years top contributors to the advancement of patient outcomes via direct-to-consumer pharmaceutical education and marketing, said DTC chairman Robert Ehrlich.

The DTC National Conference is designed to provide DTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in DTC marketing. Over the three-day conference, the more than 550 attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. For more information on the Top 25 DTC Marketers or for conference registration information, please visit our Website, or call Debra Sander at (973) 377-2106 ex 221.

DTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of direct-to-consumer (DTC) pharmaceutical product marketing. It is our goal to serve as the premier information exchange forum for DTC marketing thought leaders with the publication of DTC Perspectives magazine as well as through attendance at our highly respected DTC Conference Series.


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